By Eduard Schönstedt,Thomas Breyer-Mayländer

Umfassender Überblick zum Verlagswesen. Der bewährte Band führt anschaulich in sämtliche Bereiche und Aspekte des Wirtschaftsbetriebs Verlag ein: von der deutschen Verlagsgeschichte, den verschiedenen Verlagsformen, Rechtsrahmen und Wirtschaftsprinzipien über den Aufbau der einzelnen Abteilungen bis zu Kalkulationsverfahren und advertising im Verlag. In die three. Auflage wurden viele neue Themen, aktuelle developments und Entwicklungen eingearbeitet, so z. B. zu Neuheiten im Bereich Hörbuch und ebook. Für alle, die professionell oder aus Interesse mit der Ware Buch zu tun haben.

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